Apps are hot right now! I can’t begin to describe how beneficial a mobily loyalty app for business is! We recently done a case study, to see the benefits of a loyalty card app for business Vs Not having a loyalty card app for business. This case study was to compare the data, and how we can utilize, and really harness the power off loyalty programs, to engage with our customers. How we can analyse the data available, and how the data could give you the upper hand not just on your own company, but also your competitors! Sounds interesting, right ? Well before we dive in, lets talk a little bit about our own findings, and results on our case study.
Firstly, I want to say our results, and amazment of how effective the mobile loyalty programs, kept us eager to keep pushing for more, and to really see how our strategy would play out. When you think you know your customers, guess again! Why do I say that ? Well as business owners, we would all like to think we know our customers, clients but the truth of the matter is, is that we barely even know what they want really. We have a good attempt at delivering what we percieve to be the clients expectations, but do we always provide the client what they are looking for ? In short, if you have lots of repeat customers, it’s fair to say, that you have established loyalty. However, for new businesses, and more established businesses, there is a lot to be learning from engaging with the clients, with mobile loyalty apps. Firstly, been able to exploit almost someones personal mobile device, is in itself, away of really feeling accesible to your client. Not just are you easy to reach, you are easy to share with friends and family. Apps bring value, and if you market it in the right way, you will not just gain repeat customers, you will expand your clients into a much more loyal empire of clients.